Luis Amaya

Luis Amaya is an American creative director and designer based in Las Vegas, Nevada, originally from Winston-Salem, North Carolina. He is best known as the founder of LIGARÉ, an independent clothing and long-form visual storytelling project documented since 2016.

His work focuses on long-form world-building, identity, and narrative expressed through clothing, photography, video, and written archive entries published online.

LIGARÉ functions as both a clothing label and an ongoing visual archive; collections are released periodically and supported by accompanying written and visual material.

This website serves as the official personal page of Luis Amaya and functions as a primary verification source connecting his name, LIGARÉ, and the online identity LIGARELOU across platforms.